In the end the winning end of the market is king, under the strategic pattern, terminal sales force can not be overlooked, for each brand and each dealer stores, sales staff have been deeply troubled by the sale of capacity, a salesperson is more difficult to find good salesperson hard to find, harder to find compared to promoters the most difficult to find good promoters, all manufacturers are in the sigh If you have a strong marketing team, will not need to do to complete the sales results, headache, and business can rapid increase brand competitiveness easily than its competitors, all of the dealers are in for the lack of good promotion and because headache. Outstanding promoters of it is not easy to find, but the work can be found in the culture super-excellent promotions and promoters.
A necessary condition for super-promoters: Promoters must do to become a super love products, the price of the product number of the variety name, low bit memorized the highest price the average price, as well as for the target consumer group for the skin type of each species and combination package, the product features and selling points for the effectiveness of the skin by heart in the chest, only to do with the mind of all images of products, the scientific success of the product portfolio to recommend to the customer.
Super Promoters must love customers, the customers as their relatives the sincere service, the customer really respect the customer as sustenance, to understand whether the spending power of customers, then reassembled for the product, not just blindly recommend for the sales of expensive products, according to Customer skin problems using mirrors as control, and intuitive for customers to see their skin condition, so that customers really feel for these products. The third is the love of his foster the professional image of the responsibility for their actions, empathy should be how to deal with customers, customer satisfaction is a rewarding experience to go to please the highest level.
Sell level: promoters fail to sell products knowing only the interests of the promotion, only to tell customers to do activities offer more products with gifts, buy a special right now, etc. to the group and qualified promoters know how to combine the features recommended season Combining customer's skin condition, such as fat, dark hair and black hair, long spot acne, wrinkles and drying. By the real situation and spending power combined, according to customer's carrying capacity with a combination of products. Customers feel more natural to accept scientific customers.
Good promoters know how to combine and season, recommended products, as seasons have focused on, such as the spring sun and focus attention moisturizing after-sun repair summer, autumn, winter, focusing on nutrition to strengthen the concept of moisture, combined with the activities recommended by skillfully led, and Featured Products increased turnover combined with the probability of super-promoters to understand the techniques above, the recommended combination of products have good stock, as do the activities occur often out of stock products, the phenomenon, the vast majority of promoters recommend products to customers lacking goods, promoters are very anxious to miss a good time, good at Super Promoters adaptable recommended alternative varieties, and highlights the benefits of this combination of convincing customers that this is the general marketing and promotion of the difference between a super, super promoters for customers to maximize the benefits later, and then seeking to maximize their performance.
Reception customer levels: basic promotional products is the development of new customers or rob other brand customer and promoters must have a good professional quality, with excellent professional quality. Promotions with other brands compete with Taiwan must be quick to secure customer transactions quickly. If you can not fast transactions will be away most of the customers, good customers or promotion will be accompanied by a customer in hand, to avoid interception by other competitors, the super marketing initiative to meet customer to accompany clients have to do, find customers faster than the eye opponents quickly, rapidly approaching fast pace customer does not give opponents the opportunity to speak their ears to listen to customers faster, can hear sounds outside the customer's mysterious rapid analysis, quick response heads need to recommend what varieties are faster to send products to take the shortcut sensitive go faster and faster checkout with products to meet the next customer.
Contributed to the level: just tell the customer qualified promotional products easy to use, particularly large number of repeat customers, excellent brand promotion to tell customers the strength, excellent quality, and products containing the ingredients, the role and effectiveness of each component, see the help files for customers customer confidence, combined with the actual situation of customers to promote customer making a purchase decision, super-promoters In addition to these skills, the credibility to set off through the store brand's strength, read the customer's skin had the product with good combination of good product and then introduced with the reasons for customers by explaining observed facial expressions, facial expressions to judge by the customer whether the customer satisfaction, according to customer's facial expression changes do contribute to the action, through the expression of observed customer movement, touch the wallet was found unconscious when customers may be kitty or customers feel the products too expensive when the basic will be undaunted, or subconsciously touch purse. Super promotion subtle changes based on changes in customer product mix focused on the benefits of smart recommendations to enhance the smooth transaction.
Contributed to the timing: the promoters will take the initiative qualified subjects asked whether shopping, take a bit by asking what, or asked to wash or wipe her face of, and determine whether the customer needs of cosmetics, ask better than to judge the general point of consumption or grade, excellent customer behavior based on changes in sales clever touch, for example, when customers care about price, quality, when asked, be careful when taking up goods, the customer care service when the customer said, bad packaging, ask gifts, when asked when a discount, the customer when the product carefully observed, when the computer accounts, touch the bag when the subconscious begin to bow their heads when the meditation is a good time to seize the opportunity to promote fast-reaching is the buyer is the praise idler.
Super Promoters see customers, it already determine what kind of products customers, because customers have color and facial expressions to make accurate judgments, according to customer's transportation and clothing with the image of temperament, for products already put design is good, so bring the Super promoters does not depend on material, is to see the customer has already selected the products through good professional image and super-affinity, superb expertise for customers to convince a smooth transaction.
Promotion level: If you need to do promotional activities are student-level transactions 30 minutes, 10 minutes time to deal with the promoters are qualified, if the deal is good for three minutes on the promoters, the three sentences will be able to deal absolutely super promoters, because the three statement is the belief that the brand of non-customer transactions but believe promoters, people-oriented believe that people are marketing the best way.
Classified according to product support: If a bottle of promotion for the primary level of each transaction, each transaction if the four bottles of each product (cleansing emulsion, water, emulsion, cream or night cream) is qualified promoters, promotion, each transaction 6-10 bottles (Facial Foam, water, emulsion, cream, eye cream, cream, massage cream, exfoliation, mask, etc.) for the best promotion, each transaction for more than 12 bottles (day care series, periodic care series, special care series) for the super- promotion.
Classified according to performance: A class of store sales up shop daily to 1,000 yuan for qualified sales, daily promotions for outstanding promoters more than 1,500, more than two thousand dollars daily as a super sales promoters, Saturdays and Sundays to 1000浜旂櫨鍏冧互涓?qualified marketing, Saturdays and Sundays to reach more than 2000 for outstanding promoters, Saturdays and Sundays to reach 3,000 yuan or more as a super promotion, event promotion to 3,000 yuan or more for qualified marketing, event 5000 above for the best promotion, more than 8000 for the super-promoters. Date of product promotion has been a breakthrough in the Shandong market, a person's performance breakthrough in 8000 yuan a day mark.
Divided in accordance with boutiques and shopping malls counters: Market Monopoly third of a point arrived, shop shop shop sales promotions have assisted, multi-party collaboration on sales of small difficulty. The mall counter the fierce competition among brands, promoters acting alone, with his solo act to promote the ability for customers to fully believe that they believe the brand, the product promotion challenge than the big stores. Market monopoly of the promoters of promotion is higher than the two grades.
Professionalism: passing the promoters know product knowledge, product knowledge and recite every word of any change in the mix, excellent knowledge of promoters to understand the skin, skin type, and deal with sensitive phenomena, combined with a clever type of skin products to promote a smooth, super-promoters know Product knowledge, knowledge of skin, the key is to understand customer behavior psychology to ask at any time by subtle changes in customers changing their recommendation to let the customer satisfaction to go along means rewarding experience, to understand life, understand the science to understand health care, proficient knowledge of planning marketing FromEMKT.com.cn daily management knowledge management knowledge store of knowledge, is the manufacturer of baby super promotion, is a favorite shop is the envy of fellow people.
The four principles: the promoters will recommend products qualified to do sales, good promoters will implement the program of activities will be designed, super-promoters will soldier will lecture will be the implementation of the training will be planned. If you become a super sales are highly respected wherever popular. Qualified promoters hard work, good marketing and sales staff are good at mix and strive to enhance the performance of business support staff, super good at marketing and communication owner and guide attention to the old version of the idea of brand enterprises, enhance the performance by the boss's attention.
For persons who wish to: qualified promoters can say that the product sold by customer, outstanding promoters by a silver tongue, according to the needs of customers to recommend products to customers, the customers need the product rather than selling products to customers through the creation of demand satisfied customer needs, super promoters to see what people say so, to what hills, what songs, look at next Caidie sway state. Super Promoters with excellent professional experience, with wisdom and intelligence customers make their purchases, with careful observation and analysis ability, on-site response capabilities and ability to grasp the sense of proportion. Free promotional techniques to achieve it freely highest state.
Master the knowledge divide: the promotion of qualified master the professional knowledge by rote, excellent promoters can easily live it expertise, super-promoters can judge the whole digest, freely learned expertise. Promoters to understand the products qualified junior-level, excellent promoters completely familiar with the products of the intermediate level, super-promoters to love products, in enumerating the senior level of the product.
Know thyself: qualified promoters know their capabilities, know your strengths and weaknesses to avoid weaknesses, not only understand their own best promoters and understand the customer, to know ourselves and be ever-victorious improve sales performance, super-promotion than the entire understanding of the above but also very understanding of competitive brands, by contrast, means for customers to accept their own brands. Promotional products can be qualified as to promote durable than than the number of purchase, excellent promoters by the same ratio of quality to bring the price to buy the super promoters by the same mass ratio is better than services to facilitate buying,
Contributed to the levels: qualified promoters to promote the interests of customers through the purchase, the outstanding promoters to promote understanding of customer needs to purchase, super promoters understand the customer buying feel-, medium-long term effects buy purchase services through three major factors contribute to the customer. Super Promoters understand the character of the decision performance, ability to determine results, the probability of transactions gift decision, attitude determines the success or failure of a profound truth.
Promoters speak of qualified products contributed to the story, good promoters will render the brand story to promote care, super-promoters to promote good story through the case. Be a qualified promoters is difficult, more difficult to do a good promoters, promoters are difficult to do a super, if you want to be good promoters, to become an invincible super-promoters I hope the front-line theory of clear direction and help you become a real super-promoters.
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