China Taiwan Province, the last one notebook computer production line recently declared closed, marking was the world's largest notebook computer production base in Taiwan, the future will no longer engage in the production of notebook computers. Since then, Taiwan's notebook manufacturers in the production line completed the process of migration to the mainland, the island will be primarily responsible for corporate marketing and research and development related.
Taiwan's IT industry, in particular, on behalf of industrial advantages, mainly reflected in: advanced level of industrial design and strict manufacturing processes and cost control Guan Li, production and operating costs control, quality assurance costs to the Qian Ti Yi Liu Dao Zuidi under to pressure . These advanced experience to Taiwan's IT industry has become the world's largest IT products and OEM production base. It is reported that 80% of the notebook computer OEM or ODM are the way in from the Taiwanese foundries produced and sold around the world.
Taiwan-funded enterprises retreated to the mainland
In the struggle between first-and second-line
Mainland from the Taiwanese manufacturers, we continue to process orders, on the other hand to develop their own brands in a bid to the mainland notebook market share and at the same time trying to get rid of its "agents of production company" image. Acer and BenQ a few years ago and later began her brand name, but it does not seem to go very smoothly, they liked, did not meet with the foundry industry in comparable condition.
The reason for Taiwan-funded enterprises are still some Mishaps, first, the upper reaches of the disadvantages of technology, core technologies, including CPU and applications are still monopolies in the hands of the Wintel alliance, led by multinational corporations, Taiwan-funded enterprises in the core technology R & D , the development is relatively slow.
, The prevalent view that the development of Moore's Law has to a certain limit. Monopoly of the software industry over intellectual property rights and hinder the application of product development and design.
As a result, Taiwanese companies have behind these giants are still slavishly engaged in the design of hardware architecture, is still not free from the upper reaches of technology dependency.
Second, the Taiwan local costs, so forced to shift to more low-cost mainland China, but mainland China's situation, low levels of technology, lack of skilled workers, while paying attention to the development of vocational training, but progress is slow.
China's urbanization process is in full swing, the cost of living Jia Ju increased, but per capita income has significantly lagged behind the growth in consumption, low wages, leading to unstable business people, the Taiwan-funded enterprises in the localization of technological innovation difficult.
Third, Taiwan's notebook makers line statistics: five notebook vendors - Dell, HP, Acer, Toshiba, Lenovo - will account for the global notebook market in 2006 share of 70.5% in 2004, this ratio was 60.1% . According to statistics, in 2006, including Dell, HP, Acer, Toshiba and Lenovo (formerly IBM), including the world's top five largest notebook PC maker's total shipments will reach 55 million units, compared with 29.45 million in 2004 Taiwan increased 87%.
Brand focus and brand manufacturers appear gradually monopoly trends, began to Taiwanese foundry upstream substantially lower prices.
March 21, according to China Taiwan media reports, Dell has asked China Taiwan's notebook computer makers come up with a 3% profit as a discount laptop supplier back to Dell. These contract manufacturers, including notebook computers, Quanta, Compal and Wistron, etc.. The message said that if Dell notebook manufacturers and the problem can be solved between the discount, then the notebook manufacturer in 2007 can be obtained from Dell an additional 200 million to 3 million order. But if Dell refused the request, then would lose a large part of your order. It is reported that the gap between the two cases about 500 million to six million.
Acer subject to channel the chaos
The market environment also makes its own brand of Taiwan-funded enterprises to promote the road difficult.
First, foreign brands and domestic brands, brands and channels already in the share of the initiative, Taiwan-funded enterprises to improve existing self-built channel or channels is difficult, lack of experience in operation and control of the transition more difficult. Step precedence, then gradually take precedence, such as costly to imitate.
To play free brand in the first Taiwan-funded enterprises - Acer case, it was part of the report pointed out that earlier this year, the first European brand notebook computers in China have dropped out of the top ten. Industry experts believe that: the failure of Acer, the key to the channels.
Guangzhou, media interviews, senior consultant, strategy and marketing experts, Lu Qiang, Lu Qiang analysis, the mainland market for Acer difficult development lies in the Acer did not do the channels. He believes that Acer's channel changes of the following two fatal errors: first, way too radical change channels. Acer have significantly changed for each change the channel content, each dramatic impact on the dealer's interests. Every time changes are so dealers lose interest, leading to mistrust between manufacturers. When the new channel change occurs, the Acer certainly make more commitment to dealers and none other, which in turn channel changes with the purpose of contradiction.
At the same time, Acer rising demands on the performance too anxious. This has forced business managers must focus on short-term performance, thus bringing the most amplified channels. In 2004, Acer's business manager in the branch sales target of great pressure, have impulse, high accounts receivable, product prices have gradually declined, channels, bizarre phenomena.
Last year in May, Acer Exhausted got independence in the mainland market, marketing license, but to shift sales to the distributor Digital China and Ingram Micro, puzzling. As we all know, Digital is the oldest distribution channels, its already take care of the big computer brands, including Toshiba, Asus, NEC and so on several domestic and international top computer companies, Digital China will have much energy to take care of business for the Acer, it is worth open to question. The price competition between the two channels, it will also affect the sale of Acer.
Even more frightening is that Acer has also arranged a home appliance store in the supply channel provider of radiation. In this way, the traditional IT channels and channels like the bargain of the appliance will each be constrained between the Acer price system is inevitable confusion.
Even if these big companies are not arbitrary channels, small channels to the same chaos will appear. Acer had flattened out when the channel directly to the supplier 103 distributors. Now change agent model, the following channels of business will inevitably re-shuffle, but it certainly out of the distributor in accordance with established practice, the hands of the Acer has some closeout. Acer existing product sales in turn hit by a shock.
Taiwanese investment in the notebook computer market
Game struggling sales and profits
According to a recent report released by CCID Consulting, in 2005 with the continuous release of market demand, China laptop sales growth in all the way, but is not optimistic about sales growth. Notebook computer market is full of the voices of lower prices, from world-renowned brands to the new rise of domestic brands, are caught in a price war, the bottom line of all brands are constantly lowering prices, the markets are doing the sales and profits of the game.
Reported that around 6,000 yuan in 2005 price of notebook computers have become some of the navigation price, but this is not the original models go any lower, but the new models to market prices, many of whom are from first-tier manufacturers products.
Blue and Shenzhou's cheap war burn 2,999 yuan, Lenovo 150C in the first half of 2005 to 5,999 yuan price reduction, Founder promotion phase in the summer of 4999 yuan introduced a new model; DELL's low-end products continue to emission, no lack of models 5999 and 6999 yuan. At present, HP, Toshiba, Acer and Asustek also has a 5,999 yuan price tentacles price. Even the Thinkpad also introduced a 6999 yuan of products.
CCID Consulting's analysis is that the domestic and foreign manufacturers continue to introduce ultra-cheap products, low-cost laptop that has come of age. Once the technology monopoly was broken only by adhering to all vendors on the "normal" development path to seize the hearts of consumers, resulting in brutal market competition foothold firm.
In the notebook PC market, where profit twilight, Taiwan-funded enterprises will walk the road of its own brand is more difficult than in the past, the mainland is Taiwan-funded enterprises had retreated to the last position.
SOHO Prepares for 2008 Beijing CBD retail network
With 2008 approaching, Beijing CBD area of office buildings, apartments and other commercial real estate projects will be gradually completed and put into use, the region's demand for the business will gradually increase. Hence the Joint SOHO China's four projects will be SOHO New Town, built outside the SOHO, SOHO Shang Du, SOHO outward form of commercial property into the Beijing CBD part of the largest retail network within. The construction area will reach 210,000 square meters, can accommodate 1,500 different styles of shops, will cover the Beijing CBD area, forming the largest commercial joint venture mode. The business covers all urban fashion consumer demand, to work for the urban white-collar and CBD groups with the most comprehensive consumer services, is expected to retail network in 2007, SOHO was put into use all of the commercial average daily traffic will reach 10 million.
To SOHO, for example, the project itself is white and the fashion elite gather in the city an ideal place, combined with the breakdown of international trade is close to the core of both sides of Chang'an Street location, its commercial potential can be imagined. In another development, SOHO retail network has launched a series of integrated marketing promotion, for example, joint issue with China Merchants Bank "SOHO joint card" for consumers to set specific points card and reward mechanisms. It is particularly worth mentioning is that, "SOHO Summer Fun" and "SOHO Christmas" has become Beijing's largest and most famous neighborhood outdoor cultural activities. Combination of these forms of marketing will become the next shop Fabric rope eyes, an important means of attracting consumers.
According to SOHO China Leasing Department to the staff, SOHO retail network and commercial forms than Shopping Mall, the former is more suitable for Beijing in the region's business and consumer environment, to achieve wide coverage, features and excellent concentration of stores, avoid the city population and traffic congestion within the interference, and without losing unified planning and centralized management features.
Viewpoint
Intellectual property environment of the
The impact of the mainland notebook
The current international trade environment and domestic policies towards, the development of Taiwan-funded enterprises has also brought a certain extent.
International environment, the US-led Western countries, has been in intellectual property protection, focus on Qi monopolistic behavior, the United States has imposed restrictions on technology exports, the current Sino-US trade, the U.S. has to keep its strong technology export restrictions difficult to let go.
According to Xinhua reported on April 6 in Los Angeles, visiting the United States Chinese Vice Premier Wu Yi, 6, attend the Los Angeles project procurement contract signing ceremony of Sino-US and Sino-US Entrepreneurs Fair for Investment and Trade, said that healthy and stable development of Sino- US economic and trade relations between the people's fundamental interests. Reports mentioned that the two sides at the signing ceremony, a total of 27 contracted projects, totaling 4.44 billion U.S. dollars, the product is a wide range of existing software, power generation equipment, also have components such as automotive and electronics.
According to the Wall Street Journal on April 6 report, "China's largest PC maker Lenovo Group Ltd. since December last year in domestic sales of computers pre-loaded with genuine Windows operating systems and other genuine software. Lenovo computers occupy the Chinese PC market one-third. terms of market share, ranking second PC maker Founder Technology Group Co., Ltd. soon adopt a similar strategy.
Thursday, China's third Tongfang Co., Ltd. signed an agreement will be pre-installed Windows on their computer systems. Tongfang management who are accompanied by Chinese Vice Premier Wu Yi visited the United States, to ease Sino-US trade tensions, Wu plans to meet with U.S. government officials. Chinese President Hu Jintao visited the United States later this month may be visited in person at Microsoft Office. From Tsinghua University signed an agreement with the parties the timing can be seen, ask China to crack down on piracy and counterfeit products in the international voice rising. And in the current situation across the Taiwan Strait, the sound system sound than independence, Taiwan's technology exports to the United States will be more cautious and conservative. The past two years, up to a quarter of the U.S. semiconductor processing operations has shifted to China and Taiwan, low-cost processing, while some politicians in Washington are calling for the Government to take measures to curb this trend.
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